In October, ABSOLUT is taking a new step into the world of fashion with the release of the latest limited edition bottle – Absolut Mode Edition. The cutting-edge campaign, featuring supermodel Shannan Click, is shot by photographer Sharif Hamza, renowned for his superior work for a vast collection of international fashion magazines.
During the early 1990s, ABSOLUT worked with several of the most successful fashion designers such as Tom Ford and Versace. Since then, fashion has been one of the creative expressions that ABSOLUT has successfully explored in collaboration with partners such as Stella McCartney and Gaultier.
This new Absolut bottle will be launched in around 80 markets all over the world and is expected to sell in 2.7 million ex. The bottle will be available starting from October 2011 and will be sold at the same price as a regular Absolut bottle.