


MCS is for Marlboro Classics.
It reminds me of those “things” we’re not supposed to talk about because we’re so bio, natural, healthy & pro-perfect climate era people.
But MCS for this 2012 winter is more of a natural expression of American Freedom, something boundless & profound.
But whatever…There is a kind of backstory coming through from contemporary research of materials, cuts & fits.
Yes, there is this western & workwear feeling somewhere.
And the palette comes from the Rocky Mountains: earthy tones & rocky-grey.
It’s urban, so wearable and cool…
Image source: Marlboro Classics



















