There is a new ad for Audi that was produced by Parasol Island titled “Sharper Drive”. The video seamlessly blends live action footage to create a fluid spot for the car, where it races across a dry lake bed that dissolves into ribbons of paper that look like highway overpasses.
The video is color-graded with a desaturated overlay that washes out the color and adds a level of atmosphere that I guarantee wasn’t in the original footage. Discover the original spot along with the “making of”, which if you are like me you’ll find fascinating as well.
Making of:
Video source: Vimeo
