Do you know Pull In? Each surfer you could meet in SouthWest of France will be certainly proud to show you their Pull In underwear. You could fall in love with flashy, fruit-patterned, rhinestone-studded underpants…
The Pull In flamboyant underwear boutique, founded in the beach town of Hossegor in 2000 began as a playful brand for surfers and snowboarders, with strawberries and camouflage as the original two prints. The bold-print skivvies have become the “It” brand among sporty men, where showing the thick, distinctive Pull-In waistband above one’s pants is considered in vogue.
For 2012 summer, Pull In goes to the beach with a colorful collection of swimwear. Below are some of their highlights.
Image source: Pull In
