Coke Zero is riding on the back of the new James Bond Skyfall film continuing Coca-Cola’s relationship with the James Bond franchise, which began in 2008.
Coca-Cola will inspire audiences to “discover a secret agent in themselves by sipping a diet version of the legendary beverage.” TV and cinema ads as well as other PR initiatives will push the new Coca-Cola x 007 campaign during the release of the film at the begining of this Fall.
Image source: Coca-Cola
