The most recent innovative campaign for Volkswagen Golf questions users about their choices in life and creates a short film based on answers to these questions from people all over the world.
This campaign coincides with the release of the new Volkswagen Golf, recently unveiled in Berlin.
The website, www.onething.com, asks users what things they would choose for the rest of their lives, such as favorite food, song or a movie, but they can only choose one.
These very personal responses are artistically intertwined with each scene to create a dreamlike story.
What would you choose if you only had ONE choice? Tell us your most important things in life! I’ll go along with the 2% who chose to eat sushi for the rest of their lives. Yum!
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